How to create a construction company website (2024)

Jörn Brien
By Jörn Brien Tech journalist with 20+ years of experience Latest update:

As seen in:

Top 3 website tools for craftsmen

No matter how good a carpenter, painter or electrician you are, you will hardly be found on the Internet without your own website.

But perhaps you’re not sure whether and how you can create your own website for tradespeople?

No problem! I’ll guide you step by step through all the important points for building your own website for tradespeople.

You can use my instructions regardless of whether you want to create a website for an electrician, painter, roofer or carpenter. It is generally suitable for all tradespeople’s websites.

A solid and professional-looking website for tradespeople will cost you very little money. You can get started for less than 10 euros per month. If you know your way around a computer, that’s more than enough. You don’t need any programming skills.

Are you ready to create your own handyman website? Then follow me to my workshop!

Werkzeuge für Handwerker-Website

Step 1

How do I lay the foundation for my craftsman website?

Checkliste für eine Webseite erstellen

A craftsman without his own website? That shouldn’t really be the case, but unfortunately it often still is. In Germany, just 35 per cent of trades businesses have an online presence. The good news for you: With your own website, you are already one step ahead of many of your competitors.

After all, more and more people are searching for tradespeople on the Internet – your chance to be found. On a website, you can present your trades business and your services – and give customers the opportunity to enquire about your services.

You can use these three tradespeople’s websites as an example for your own website:

2 examples of really good craftsman websites

Website Tischlerei Royek

Aesthetically sophisticated

The Royek joinery has had a strikingly stylish homepage created. It lets the photos speak for themselves. The homepage features stylish black-and-white images of a selection of the woodworking company’s reference projects.

Despite a series of sub-pages in the homepage menu such as “Projects”, “Furniture” or “Outdoor”, the website does not appear overloaded.

The introduction of the joinery and team on the homepage – on the “Jobs” page – is just as important as a contact page including address, telephone number and e-mail address. The opening hours are also listed.

Website Baufirma Stöffges

Competent and reliable

The first time you visit the website, you realise that this is a roofer at work. The terms “competence” and “reliability”, important values for craftsmen, are capitalised on the homepage.

This is emphasised by the large-format presentation of corresponding certificates.

On the website of the roofer Josef Stöffges, the contact details are not only found on the corresponding subpage, but also directly on the homepage.

The information about the services is illustrated with corresponding images and clearly presented. The roofing team and company are also presented on the homepage – including a brief overview of the company’s 150-year history.

What do you want to achieve with your website for tradespeople?

As with a craftsman’s project, we take a step-by-step approach to designing a website. Firstly, you need to think about what you want to achieve with your website. This will determine which functionalities you can’t do without on your craftsman website.

The above examples of websites for tradespeople may have given you some initial ideas. Here are some more suggestions.

These could be goals for you:

  • Establish customer contact
  • Show your own services/references
  • Provide information about the craft business on the homepage
  • Present your team and premises/tools
  • Integrate customer reviews

This content is useful on every website for tradespeople

Über Uns Bereich einer Handwerker-Website

Anyone surfing a tradesman’s website is often first looking for information about the company. On the “About us” page, you introduce yourself, your career and your qualifications.

If you run a traditional business, you should also emphasise this here. From the customer’s point of view, a craft company that has been successful for decades has done a lot of things right – or at least not too many things wrong. It makes no difference whether you want to create a carpenter’s website or an electrician’s website.

You can address the customer directly on the “About us” page and explain how you can help them. It is useful to include your contact details or a link to the contact page.

Leistungs-Bereich einer Handwerker-Website

On this page you inform website visitors about your craft services. This should include a nice overview of the services you offer – ideally illustrated with informative images.

If you offer many different services, you can divide the services page into subpages. Either link to the painter, carpenter or electrician services from the main page or from the homepage menu.

It is important that your visitors don’t lose track and feel that you are taking them by the hand. You can use the individual subpages to encourage people to contact you or to view relevant references.

Projektbereich einer Handwerker-Website

Especially when creating homepages for craftsmen, be it painters, electricians or carpenters, the “Projects” or “References” page serves as an important means of giving customers an idea of your own skills and thus convincing them.

On your “References” page, it is best to use professionally produced large-format images to present your craftsmanship in the best possible light. After all, especially on the internet: A picture is worth a thousand words.

Your customers might even recognise your regional outdoor projects. So don’t forget to state what the work example is about and where it can be found.

Functionalities that can also be useful on a craftsman’s homepage:

  • Own page for job adverts (job section)
  • Own domain name and thus a professional e-mail address (e.g.
  • Blog for information or tips on craftsmanship
  • Google maps or travel plan on the contact page
  • SEO functionalities (search engine optimisation)
  • Integration of social media profiles such as Instagram

Do you have an initial idea of what content and functionalities that are particularly important for tradespeople should definitely be included on your website? Start with the most important ones; you can add individual features later if necessary.

In the following, I will go into more detail about the advantages and disadvantages of the different creation methods and providers for creating websites for tradespeople or construction companies.

Step 2

Which methods are suitable for craftsmen’s websites?

Before you start creating a website for tradespeople, think about your preferred method.

there are 3 different methods available to you:

MethodMethod Description
1. Website builderBest suited for beginners
Modern website builders allow even beginners to create a high-quality website directly in the browser. Instructions and recommended providers
2. WordPress
(or other CMS)
For the realisation of more complex projects
The most popular content management system (CMS) for creating websites offers a high degree of flexibility and independence, but is more complex to get started with.
3. Have a web design createdConvenient, but significantly more expensive
The providers differ greatly in terms of service and costs. You can have a simple website created from around EUR 1,000, with prices going upwards.
Note: I’m specifically talking about website creation for tradespeople using website builders. In my guide “Creating a website for beginners“, I give you detailed tips on the topics of WordPress and web designers.

Website builder – best suited for creating a classic craftsman website

With WIX and other website builder providers, you can create your craftsman website directly in your browser.

I recommend that you use a modern website builder when designing a regular website in the trade sector.

There are several good reasons for this. The most important one is that you don’t need any programming skills and don’t have to be an IT professional.

Your wallet will also be happy, as a large budget is not necessary for this type of website creation. Nevertheless, the most important functions you need to create a handyman website are on board.

The templates created by professional web designers can be easily assembled in the browser using drag & drop. All of the modular platforms I have presented have templates specifically for websites in the skilled trades sector.

All you need to do to make your website a complete success is add text and images. I explain the importance of meaningful material in the section on customising web design templates.

In addition, a virtual assistant will take you by the hand and support you in creating your craftsman website according to your wishes.

This assistant is also at your side if you want to tackle search engine optimisation (SEO) or marketing after going live.

Designing craftsman websites with a website builder – here’s how it works:

  1. Choose a suitable provider for you (you can use the overview below as a guide)
  2. Find a design template for your website that is suitable for the trades sector
  3. Customise the design to your wishes and necessary functionalities
  4. Insert the prepared descriptions and images
  5. Put your craftsman website online

Advantages and disadvantages of a Homapge modular system

  • Very easy to get started, no programming knowledge required
  • Website is online in no time
  • Professionally created design templates enable professional results
  • Affordable monthly rates
  • Free tariffs or trial versions to try out
  • Expandable with add-ons such as an online store or blog
  • Support team to help with any problems
  • Reaches its limits with complex websites
  • Limited range of functions in the basic tariffs
  • Expansion of the range of functions is subject to a fee
  • Tied to one provider

Conclusion: Website builders are the right choice for creating simple websites for the skilled trades sector. They are designed in such a way that even beginners can create professional websites.

All providers have the key layout functionalities (contact, references, services, etc.) as well as templates specially designed for tradesman websites on board. You can also easily add extensions such as a blog or online shop.

IONOS MyWebsite: My #1 recommendation (8.4/10 points)

Website mit IONOS KI erstellen
With IONOS, website creation is particularly easy thanks to AI support

With IONOS “MyWebsite”, even beginners with no prior technical knowledge can easily create professional-looking websites in no time at all.

This is possible thanks to the clear operation and the support of convenient AI functionalities.

If you don’t want to use AI texts and images, you should prepare this content and have it ready when you create your website.

The comparatively low costs are a big plus point.

IONOS “MyWebsite” also impresses with its high level of data protection and German support. The only major drawback is that the “MyWebsite” system is not suitable for complex websites.

What IONOS „MyWebsite“ is particularly suitable for:

  • Individual entrepreneurs such as coaches or brokers
  • Local companies such as craft businesses or medical practices
  • Anyone who wants to create a simple website without any prior technical knowledge

What I liked best about IONOS “MyWebsite”:

  • Setting up and editing is easy and straightforward
  • The AI assistant is a great help when creating the website and filling it with content (text and images)
  • Legal certainty thanks to server location in Germany (keyword: GDPR)
  • Tariffs are affordable
  • Email address and domains are included in the tariff

What I think could be improved:

  • Designs/templates could have more creativity and quality
  • For complex websites you should choose another provider

Start with IONOS MyWebsite

IONOS offers various website plans starting at just 1£/month for the first 6 months.

Comparison: what are the best website builders?

This is a detailed comparison of all website builders I have tested:

  • 1 Very easy to set up

    Ionos Logo

    Test score



    Very good

    Pros and Cons

    • Very easy to set up
    • Best results for simple websites
    • AI assistant facilitates creation
    • Image database with 17,000 photos
    • Email inbox included in the tariff
    • Rather not ideal for more complex websites
    • Other providers offer more choice in design templates


    • IONOS MyWebsite Now
      • Free from advertisements
      • With your own domain & email
      • from 1£ / month
    Visit site
  • 2 Best design templates

    Test score



    Very good

    Pros and Cons

    • Particularly stylish & mobile-optimised design templates
    • Templates for every industry
    • Integrated marketing and analysis tools
    • Access to over 40 million images
    • Comparatively few add-ons (or cost extra)
    • Email inbox costs extra (via Google Workspace)


    • Squarespace Personal
      • With your own domain
      • from 11,00£ / month
      • Test 14 days free of charge
    Visit site
  • 3 Most flexible solution

    Wix Homepage Baukasten

    Test score




    Pros and Cons

    • Website builder with the greatest design freedom
    • 800+ high-quality designs, 300+ app extensions
    • AI assistant for website and content
    • Several image databases integrated
    • Range of functions can be overwhelming at first
    • Email addresses only via Google Workspace (costs extra)


    • WIX Free
      • Permanently free of charge
      • branding
      • No own domain
    • WIX Premium
      • Advertising free
      • With your own domain
      • from £7.50 / month
      • Test 14 days free of charge
    Visit site
  • 4 Very easy to set up

    Jimdo Logo

    Test score




    Pros and Cons

    • Website wizard that gets your page up and running in just a few minutes
    • Attractive & mobile-optimised designs
    • Functions rather limited to basics
    • Few possibilities for extension


    • JIMDO Free
      • Permanently free of charge
      • Jimdo branding
      • No own domain
    • JIMDO Premium
      • Advertising free
      • With your own domain
      • from 9,00£ / month
    Visit site
  • 5 Tip for smaller sites


    Test score




    Pros and Cons

    • Very simple and beginner-friendly creation
    • Designs optimised for mobile devices
    • Free support
    • Attractive Pro tariffs
    • Selection of design templates is limited
    • Functionality not as extensive in comparison (no app store)


    • Webador Free
      • Permanently free of charge
      • No own domain
      • Webador banner on the page
    • Webador Pro
      • Incl. domain and email inbox
      • Incl. online shop
      • from £8.50 / month
      • Test 3 months free of charge
    Visit site

Found the right website tool? Then register your desired domain now!

As I have already mentioned above, the free plan with a website builder provider such as is possible in principle, but also comes with a few restrictions.

One of the most important restrictions is that with the free versions, you only get a so-called subdomain like this one:

I recommend that you use a main domain for the website of your carpentry business. It could look like this, for example:

This makes the homepage of a joinery look more professional and trustworthy. Of course, this also applies to roofing websites or painter homepages.

You can then use an address such as for your e-mail communication.

The best way to find out whether your desired domain is still available is to check directly with your preferred provider:

(If you already have your own main domain, simply skip this step. You will be given the option of linking it during the creation of your craftsman website in a website builder)

By the way: I have created my own step-by-step guide to domain registration. There you will also find detailed information on the topic of finding a suitable domain name.

Step 3

How do I plan my craftsman website?

Have you chosen your favourite website builder and the desired domain for your craftsman website? Excellent! Then let’s plan your site.

Planning the rough website structure is a prerequisite for creating your website for craftsmen quickly and effectively.

I promise you that a little planning will help you achieve your goal most efficiently.

Work through the following steps to create a website plan:

  1. Visitors to your website expect certain content and functionalities. Which ones should not be missing?
  2. Distribute this content and functionalities as sensibly as possible on the individual pages such as “Services” or “Contact”
  3. Put the logical structure of your craftsman website on paper in the form of a sitemap

Plan your website structure and create a sitemap for all the pages you need

Beispiel-Sitemap für eine Handwerker-Website
Example sitemap for a craftsman website. Draw your own sitemap to plan the page structure.

The planning of the individual web pages for your craftsman website on the Internet should be as effective as possible. I therefore recommend that you visualize the structure of the website and its individual subpages in a sitemap.

A sitemap is a kind of blueprint for your website. You draw in which pages you need and how they are linked to each other. Such a plan helps you to realize your ideas of a perfect website for craftsmen with the construction kit.

You can simply write this sitemap down on a piece of paper or use your computer. You can create a professional sitemap to optimize the navigation on your website with the sitemap creator from Canva*, for example.

  • Level 1: Homepage
  • Level 2: Main menu items (“Contact”, “Services” etc.) – maximum 5 to 7
  • Level 3: If you want to divide up extensive topics such as “Services”, add detailed pages here
  • Level 4 or lower: This is only recommended for very complex websites. It is better not to nest your pages so deeply.

All of the website builder providers I have presented offer you the option of designing the menu for your website. Simply transfer the structure you have created when you create your website.

Legal and mandatory information

Due to the General Data Protection Regulation (GDPR), website operators in the EU must fulfil a number of legal requirements regarding data protection. Imprint and privacy policy as well as cookie banners are mandatory in most cases. Violations have become a popular warning trap.

In addition to the legal notice and a privacy policy, you therefore usually also need the so-called “cookie banner” to implement the legal requirements.

Step 4

How do I design my craftsman website?

The last step is to design your website.

All website builder providers use design templates. You may have heard the terms themes or templates, which basically mean the same thing. This gives all pages of your craftsman website a standardised web design.

A whole range of ready-made themes or templates are available on the platforms. Once you have selected a theme that matches your ideas, you can customise it. The aim is to design your craftsman website in such a way that it looks distinctive and unique.

For example, add your logo and photos of your offers and your company. You can also redesign the colours and fonts so that the website reflects you and your craft business.

Due to the wide range of offers from the various website builder providers, you will always find a web design template that at least comes very close to your ideas, even if it’s for a construction company.

You can do your own research in the theme libraries of the individual providers:

  • (Website > Website Templates section)
  • (website templates)
  • (Website > Website builder > All themes)
  • doesn’t have a theme library, instead a setup wizard will give you suitable design suggestions.

Now that you’ve found your theme, I’ll explain how to customise it in the next step.

How to customise your web design template for craftsmen on WIX, Jimdo, Squarespace and more

Customize images, text and links for your handyman website template using the modular system

The website builders provide you with digital assistants to help you create your website for tradespeople. Once you have made your choice of design template, you can start designing it.

Once the framework is in place, you can add your prepared text, images or videos in the spaces provided. To design the website structure, you use the sitemap we created together. You add pages such as “Services” or “Contact” according to these specifications.

Make sure you use the option to view your craftsman website in the preview for mobile devices. Everything should work in this view too!

Your content: Convince with texts and images

Expressive images and texts are essential. This will convince your website visitors and customers and set you apart from your competitors.

Realize that information is better absorbed via images, especially on the Internet. Just think of the numerous possibilities of images for a roofer’s homepage. I recommend that you use your own professionally taken photos and only use stock photos for illustration purposes.

It’s best to keep your texts short. When searching for a painter, carpenter or roofer, your website visitors are not interested in reading long texts. Use short but easy-to-understand sentences.

The most exciting moment: Your craft business goes online!

The time is almost here: you can publish your self-designed craftsman website. What do you think? Great, isn’t it?

With website builders like or , you’re just one click away from clicking the “Publish” button to put your website online. But take a few minutes to check that everything is working as it should.

Check these 4 points before you go live:

  1. Features: Are all the functionalities of your website active, including the interactive elements? Can you click all the links?
  2. Browser: Does your website display properly in the common browsers (Chrome, Safari, Firefox)? Are you satisfied with the mobile display?
  3. Criticism: Ask friends and family to try out your website. Do they find it easy to navigate? Does anything bother them?
  4. Search engine: Finally, edit the SEO settings in your website builder. It is important that the page title and preview texts fulfil the requirements and are displayed well on Google.

Congratulations! Your craftsman website is now online!

But now: Hit the button! You’ve done it, your website is online. Congratulations to you. Take a deep breath, you can be proud of yourself!

Do you like your website in the craftsman design? Please let me know in the comments what you thought of this guide and what your experience with it was.

Questions and answers

What else do you need to consider when creating a craftsman website?

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